👨🏽‍🎤 Creative Process

I started by optimizing their style sheet to clarify how brand colors should be used across digital and print, and identified system font alternatives to ensure brand fidelity no matter what platform their team was using. From there, I expanded their brand one-sheet into a more comprehensive guide with clear direction on color use and typography. I built out editable templates in both PDF and Canva, making sure they could be used by a wide range of stakeholders with varying design experience.

To enhance visual consistency and impact, I curated a library of on-brand stock photography and conducted research to find compelling, diverse images for their presentations and social posts. I developed a flexible suite of slide layouts and post templates so the team could move quickly while staying visually aligned.

🛼 Creative Challenges

The biggest challenge was building a system that worked for a variety of content types, from dense academic data to bite-sized social messaging, while still feeling unified. Since IACE needed to produce materials quickly and autonomously, I had to balance clear brand guardrails with creative flexibility. Accessibility was also top of mind, with a strong emphasis on legibility, color contrast, and layout clarity across all formats.

⚡️ Visual Design & Brand Identity

The design system is clean, modern, and intentionally minimal, reflecting IACE’s credibility while staying approachable. I refined layout structures, broadened type usage, and implemented visual hierarchy standards to make content feel organized and impactful. Every visual decision, down to font substitutions and photography selection, was made to support scalability. With everything uploaded into Canva, the IACE team now has a streamlined system ready to evolve with them.