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hi, i'm cindy

hi, i'm cindy

Creative Director

Brand Strategist

Visual Designer

about

I turn ideas into brands that connect.

Not just logos. Systems. Stories. Brands with something real to say.

Great branding is iterative and fluid. Sometimes you nail the visual identity and build strategy around it. Sometimes a strategic insight sparks the perfect creative direction. Sometimes you just know what feels right and work backwards to figure out why. The most impactful brands are built from the inside out with strategy and instinct working together.

I help brands embrace what makes them unique, even weird, instead of pretending to be something they're not. I turn brand personalities into strategy. Strategy into brands that lodge themselves in people's minds like beautiful parasites of commerce.

Also: I once designed signage about animal poop and farts for a nature center. It was educational. It was tasteful. It was, frankly, my magnum opus. Ask me about them. I keep the files ready.

  • Experience: 10+ years
  • Residence: USA
  • E-mail: cindyrochlen@gmail.com

Works

Abbott Creative Strategy
BetterWork Media Group Brand Identity, Web Design
Boldly Brand Identity
CareerBuilder Creative Strategy
Elead Marketing Campaign, Web Design
Forma Architecture Brand Identity, Web Design
Sakura Sushi & Grill Presentation Design, Web Design
Windy City Harvest Brand Identity

Software Tools

  • Adobe Creative Suite
    90%
  • Asana
    95%
  • Canva
    75%
  • Google Slides
    90%
  • Figma
    85%
  • Keynote
    80%
  • PowerPoint
    90%
  • Workfront
    90%

AI Tools

  • Adobe Firefly
    90%
  • Adobe Firefly
    95%
  • Beautiful.ai
    90%
  • ChatGPT
    90%
  • Descript
    85%
  • Gamma
    90%
  • Jasper
    90%
  • Leonardo AI
    90%
  • Midjourney
    90%
  • Notion AI
    90%
  • Perplexity.ai
    90%
  • Runway ML
    90%
  • Tome
    90%

Experience

2015-Present
Freelancer

Coordinate, strategize, and produce marketing visuals and user experience designs for a wide range of brands

2016-2018
Sr. Art Director - CareerBuilder

Oversaw five designers across both B2B and B2C channels. Implemented design integrity and brand consistency standards across departments

2013-2014
Jr. Art Director - Upshot Agency

Monitored and executed the production of printed, CPG, and digital design projects for multiple fortune 500 clients

2009-2012
Sr. Graphic Designer - The Onion News

Handled and coordinated multiple editorial, advertising and production timelines

Education

In Progress
Columbia Business School Executive Education

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics 

2003-2007
University of Illinois at Chicago

Bachelor of Fine Arts in Graphic Design

Services

  • AI Prompt engineering
    50%
  • Art Direction
  • Branding & Visual Identity
  • Creative Direction
  • Creative Strategy
  • Editorial Design
  • Market Research & Analysis
  • Marketing Graphic Design
  • Photography Research
  • UX Design

Kind Words

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