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I'm cindy rochlen

I'm cindy rochlen

Creative Director

Creative Designer

With a long career leading collaborative creative teams, my focus has always been on understanding user needs and delivering designs that don’t just look good—they perform. While not every project reflects my personal aesthetic, the goal is always to align with the brand’s identity, crafting intentional, impactful experiences. I lead teams to create designs that are more than decorative—they tell stories, incite emotion, and connect with users in meaningful ways. By blending clarity, authenticity, and a touch of playfulness, we create experiences that leave lasting impressions.

  • Experience: 10+ years
  • Residence: USA
  • E-mail: cindyrochlen@gmail.com

Experience

2007-Present
Freelancer

Coordinate, strategize, and produce marketing visuals and user experience designs for a wide range of brands

2016-2018
Sr. Art Director - CareerBuilder

Oversaw five designers across both B2B and B2C channels. Implemented design integrity and brand consistency standards across departments

2013-2014
Jr. Art Director - Upshot Agency

Monitored and executed the production of printed, CPG, and digital design projects for multiple fortune 500 clients

2009-2012
Sr. Graphic Designer - The Onion News

Handled and coordinated multiple editorial, advertising and production timelines

Education

In Progress
Columbia Business School Executive Education

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics 

2003-2007
University of Illinois at Chicago

Bachelor of Fine Arts in Graphic Design

Services

Digital Design

Versatile and modern designs that will help you reach your audience across multiple platforms

Branding & Visual Identity

Bespoke and versatile logo designs that craft thoughtful brand experiences

Editorial Design

Intentional and well thought out layouts that elevate content and engage

Motion Graphics

Simple but significant animation techniques that are a great addition to your brand’s content marketing mix

Photography Research

I excel at sourcing and producing compelling photography that draws attention and conveys a specific idea, emotion, or message to the viewer

 
Marketing Graphic Design

Scalable design at every step of the funnel and at every milestone in your customers' journey

Software Tools

  • Adobe Creative Suite
    90%
  • Asana
    95%
  • Canva
    90%
  • ChatGPT
    90%
  • Figma
    85%
  • Keynote
    90%
  • Midjourney
    90%
  • Perplexity.ai
    90%
  • PowerPoint
    90%
  • Wordpress
    90%
  • Workfront
    90%

Kind Words

Portfolio

Abbott Branding, Collaborate, Video
BetterWork Media Group Branding, Print Design, UI/UX
CareerBuilder Branding, Motion, Video
CDK Global UI/UX, Web
Elead Marketing Campaign, UI/UX, Web
Schwa Soaps Branding, Print Design, UI/UX
Staffing Industry Analysts Branding, Motion
The Alley Chicago Branding, Print Design, UI/UX
Tincredible Treats Collaborate, Motion, UI/UX, Web

Latest News

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Maximalist with a twist of minimalism

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New Year New Tea

I’ve been drinking coffee for as long as I can remember. My family tree is basically a coffee bean plant….

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