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I'm cindy rochlen

I'm cindy rochlen

Creative Director

Creative Designer

As a seasoned strategist in user interaction design, creative marketing, and creative direction, I thrive on transforming challenges into engaging solutions. My expertise lies in intuitively understanding and addressing user needs through meticulously crafted experiences. My design approach is rooted in a deep appreciation for the power of design, not just as an aesthetic tool, but as a catalyst for meaningful user engagement and brand elevation.

My designs tell a brand’s authentic story, engaging users in a way that resonates deeply and memorably. While adhering to core design principles, I infuse a hint of playfulness, believing that it’s these unexpected elements that transform good designs into unforgettable experiences. By leveraging creative direction and marketing design, I help brands forge meaningful connections with their audiences, creating designs that not only look great but also perform effectively in the market.

Thanks for stopping by! I'm excited to share my work with you and hope you'll find something that'll make you go woah.

  • Experience: 10+ years
  • Residence: USA
  • E-mail: cindyrochlen@gmail.com

Experience

2007-Present
Freelancer

Coordinate, strategize, and produce marketing visuals and user experience designs for a wide range of brands

2016-2018
Sr. Art Director - CareerBuilder

Oversaw five designers across both B2B and B2C channels. Implemented design integrity and brand consistency standards across departments

2013-2014
Jr. Art Director - Upshot Agency

Monitored and executed the production of printed, CPG, and digital design projects for multiple fortune 500 clients

2009-2012
Sr. Graphic Designer - The Onion News

Handled and coordinated multiple editorial, advertising and production timelines

Education

In Progress
Columbia Business School Executive Education

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics 

2003-2007
University of Illinois at Chicago

Bachelor of Fine Arts in Graphic Design

Services

Digital Design

Versatile and modern designs that will help you reach your audience across multiple platforms

Branding & Visual Identity

Bespoke and versatile logo designs that craft thoughtful brand experiences

Editorial Design

Intentional and well thought out layouts that elevate content and engage

Motion Graphics

Simple but significant animation techniques that are a great addition to your brand’s content marketing mix

Photography Research

I excel at sourcing and producing compelling photography that draws attention and conveys a specific idea, emotion, or message to the viewer

 
Marketing Graphic Design

Scalable design at every step of the funnel and at every milestone in your customers' journey

Software Tools

  • Adobe Creative Suite
    90%
  • Asana
    95%
  • Figma
    85%
  • Keynote
    90%
  • PowerPoint
    90%
  • Wordpress
    90%
  • Workfront
    90%
  • Qualtrics
    90%

Kind Words

Portfolio

Protected: Abbott Branding, Collaborate, Video
BetterWork Media Group Branding, Print Design, UI/UX
CareerBuilder Branding, Motion, Video
CDK Global UI/UX, Web
Elead Marketing Campaign, UI/UX, Web
Schwa Soaps Branding, Print Design, UI/UX
Staffing Industry Analysts Branding, Motion
The Alley Chicago Branding, Print Design, UI/UX
Tincredible Treats Collaborate, Motion, UI/UX, Web

Latest News

2024 Design Trends: Because Normalcy is So Last Year

It’s almost 2024. I knoowwwwww. The world is literally on fire. But as long as there are days where we’re…

Maximalist with a twist of minimalism

In the ever-evolving world of design, trends come and go, often leaving us eager for the next big thing. The…

New Year New Tea

I’ve been drinking coffee for as long as I can remember. My family tree is basically a coffee bean plant….

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