With a long career leading collaborative creative teams, my focus has always been on understanding user needs and delivering designs that don’t just look good—they perform. While not every project reflects my personal aesthetic, the goal is always to align with the brand’s identity, crafting intentional, impactful experiences. I lead teams to create designs that are more than decorative—they tell stories, incite emotion, and connect with users in meaningful ways. By blending clarity, authenticity, and a touch of playfulness, we create experiences that leave lasting impressions.
Experience
Coordinate, strategize, and produce marketing visuals and user experience designs for a wide range of brands
Oversaw five designers across both B2B and B2C channels. Implemented design integrity and brand consistency standards across departments
Monitored and executed the production of printed, CPG, and digital design projects for multiple fortune 500 clients
Handled and coordinated multiple editorial, advertising and production timelines