INFJ Personality Type / Capricorn
I find inspiration through daydreaming, nature, movies, the internet, music, + art.
✎ Reading: Matriarch: A Memoir
♫ Listening : Wet Leg - Liquidize
No Vibes without strategy. No strategy without soul. I believe great branding is both iterative and fluid. Sometimes you nail the visual identity and build strategy around it. Sometimes a strategic insight sparks the perfect creative direction. Sometimes you just know what feels right and work backwards to figure out why. The most impactful brands are built from the inside out with strategy and instinct working together. Basically, I operate at the intersection of strategy and art.
Also: I once designed signage about animal poop and farts for a nature center. It was educational. It was tasteful. It was, frankly, my magnum opus. Ask me about them. I keep the files ready.